We land with an opening group call for introductions and setting intentions. You’ll gain access to your Expansion Notion dashboard, a resource you’ll build out week by week, with the aim of having a robust, integrated system by the 12th week.

As always, we start with vision. This week, we’ll audit where you currently stand regarding time, freedom, income, and energy.

The self–study training will help you become crystal clear on the lifestyle you want to create and reverse engineer your business (and 2025 business goals) based on that vision.

In our group coaching call and community chat, we’ll discuss different business models that align with various lifestyles.

Your homework this week is to land, and set up your Expansion Notion Dashboard with a clear vision in mind.

This will be your north for the rest of the experience (And onward).

Now that your vision is clear and you have a sense of your current position regarding time, freedom, income, and energy, it’s time to learn how to call your energy back

This week, you’ll dive into the fundamentals of nervous system regulation and build your first (and most important) toolbox to expand your window of tolerance: a morning practice.

This week's goal is to identify your energy leaks at their roots and start transforming them through a morning practice that you’ll commit to for the next 11 weeks (and beyond).

Think of your business as a bucket. If there are holes—like weak boundaries, unclear offers, outdated money mindsets, or a poor customer journey—no matter how much water you pour in, everything leaks out.

This week is about expanding your capacity to hold more and repairing the cracks in your vessel (business) through somatics and mindset work.

You'll meet my somatic therapist, Isabel, and share your experience with these tools through the community + group coaching.

Your only homework is to build a morning practice you'll commit to from now on.

Let’s learn how to bend time and make it as elastic as possible. I’ll guide you through how I set up my calendar and how to design your schedule for time freedom.

You’ll discover the concept of CEO time, or “Focus” time, and how to ensure you’re carving out at least an hour of focused time every day.

I’ll share my best practices for time and energy management, blending classic time management techniques with my own energetic approaches.

You’ll define your unique version of consistency and capacity, designing your life around your personal boundaries.

In the community + group coaching, we will discuss how to adapt these principles to fit your own life, using different calendars and schedules.

Your homework is to set up your calendar and submit it in the group chat.

Throughout the week and during our group coaching calls, we’ll check in on how these new systems are working for you and explore additional energy management techniques that have been effective for me.

We’ve cast the vision, reclaimed our energy, and cleared space on your calendar.

Now, what do we do with all this time and energy?

We buy back even more time by learning how to focus on what truly matters.

This week is about mastering the art of prioritization, finding your flow, and getting into the deep rest/deep focus mindset. You’ll learn how to recognize procrastination—or “kryptonite tasks,” as I call them—and build a flow to snap out of it.

It’s about doing one thing at a time, moving faster but with more calm. Less, but better.

We’ll learn more about what our procrastination is trying to tell us, and address resistance from the root.

In the self–study training, I’ll guide you in building a to-do system (task manager) that aligns with your lifestyle and energy, using your Expansion Notion dashboard. I’ll also share how I plan my days to focus on what’s truly important for moving the vision forward.

In the community chat and coaching calls, we’ll discuss the resistances that come up when doing less. The mind always rebels against doing less, and the invitation here is to get curious about what that resistance is trying to tell us.

By this point, you’ll have the resources from the Vault (somatic practices) and your morning practice, so you can quickly shift from being in your head to being in your body.

Your homework this week is to do less, but better. We will keep each other accountable on this very difficult task.

During the first month of Expansion, you’ll gradually gather enough data to audit:

⌾ How you generate revenue (and how much of it)

⌾ How you deliver your offerings (and how much of YOUR time it takes)

⌾ How you envision scaling your impact (without scaling YOUR workload)

⌾ How much profit you keep (after paying expenses, your team, and yourself)

⌾ How much freedom and flexibility you currently have

And with this clarity, we can start seeing patterns, and start breaking them.

This week is all about understanding the anatomy of a healthy offer ecosystem and optimizing your service suite. Whether you’re a service provider or have a product-based business, you have an offer ecosystem. The quality of that ecosystem directly influences the quality of your life.

At Blank Page, my focus has been on increasing the LTV (lifetime value) of my community. This means focusing not on acquiring more clients, more audience, or more reach, but on deepening the loyalty of the community I already have.

I’ll share my tools and insights I've gathered through the years so you can build a business that thrives on repeat customers and an invested community.

When you create an offer suite that seamlessly integrates all your offers, your clients can easily transition from one service/product to the next. What do they need before working with me? What do they need after?

In our group chat and coaching sessions, we’ll brainstorm offer ideas, share our current ones, and explore how to simplify our offer suites to maximize impact sustainably.

Every good offer ecosystem needs an entry point: a freebie, a taste of what working with you actually feels like. We'll return to this on week nine though.

The biggest shift this week will be moving from “Here’s what I can do for you” (leading with skills) to “Here’s who you will become after working with me” (leading with expertise).

This week, we’ll get crystal clear on your promise, your transformation—how your services take your clients from point A to point B.

As a resource, I’ll share my A to B framework (aligned 90 clients will know ♡) so you can start mapping out what your transformation, and promise is, and create (or refine) a core offer that can deliver that transformation without scaling your workload.

Right now, you might be doing a lot of custom proposals, switching gears to meet your clients’ needs, saying yes to all projects, and handling it all on your own.

Here’s where the core offer is a game changer.

We want to create (or elevate) your main service, the “thing” you’re known for—the way you deliver your expertise, whether it's design, 1:1 services, a program, coaching, mentoring, etc.—so your clients can experience that transformation consistently.

We’ll consolidate this into a repeatable, scalable offer that you can deliver again and again, and here’s where the magic happens.

(This is where marketing also gets infinitely easier)

This will not only streamline your workflow and client journey, but it will also be way easier to run, and have a greater impact on your clients' lives.

In the group chat and on our group call, we’ll brainstorm, refine and share our core offers together.

With more clarity on your offer’s transformation, we’ll create messaging that aligns with what you offer, helping you attract aligned clients, customers, and collaborators. But more on messaging and voice next week.

This weeks homework is to polish your core offer, and keep simplifying your offer ecosystem.

If you have an offer-to-audience misalignment, your business, offers, and transformation can be amazing, but they’re not reaching the right people.

This week, we will learn how to crack your voice with resonance.

Not only in business, but in life, who are you, before the world shaped the idea of you?

Finding your voice is not about creating an “online avatar”; it’s about finding a way to accurately represent yourself.

You’ll start feeling the resistance that comes with being seen in a more authentic way, and that’s why I’ll talk about 5th chakra codes: throat chakra, your voice, self-expression, and word.

I’ll give you the tools so you can discover what your true essence and messaging sound like, and we’re going to be doing a lot of creative writing to develop your true voice and give it the resonance it needs so it reaches its people.

While next week we will focus on expanding that message, this week is all about remembering who you are, what your message sounds like, and breaking the fear of being seen by seeing yourself as you truly are.

I'll add some resources from the most incredible copywriter I’ve met, Lois from Up Club, into the vault, so you can start using her magic in your own messaging and remove the self-censorship and fear of being seen that you’ve had for years.

I cannot explain the confidence that owning your message gives you.

This week, you'll practice sharing your voice, and you'll come up with the messaging for your core offer.

My take on social media and content creation.

In the self-study training, you’ll learn how to create content with resonance, find your unique style, plan your content according to your capacity, add storytelling to your strategy, and make social media way, way more chill than it is right now.

I’ll share my workflows for efficiency (including my content creation Notion page!) and my best practices for sustainable social media, digital boundaries necessary for growing an online business with ease, and community-building, along with other practices for making social media a high-impact, low-lift way to ground your business.

I’ll introduce a framework that has been incredibly useful for me in creating content with ease: we’ll get to know your audience so you can create content that truly serves them.

In the group chat and coaching call, we’ll continue addressing the blockages and resistances that have come up over the past weeks, and I’d love to help you conceptualize some stories or posts to share your freebie.

It’s time to break the fear of being seen, once and for all.

No homework this week, just integration and preparation to share your freebie in the next weeks.

Community Building Week ♡

With clarity on messaging and offers, we'll share with your community a little taste of what working with you feels like.

This week, we will get super clear on your community. Who are they? What are their goals and passions? What struggles are they going through? And how can you be an expander for them?

Creating freebies that show my community what I’m about on a deeper level has been such a beautiful way to build trust within my own tribe and turn community members into loyal clients.

I want to teach you some best practices for community building, my way.

How can we become a resource for people who want to go through the transformation that we promise?

This week, we will brainstorm freebie ideas. The homework is to create a community resource that reflects your vibe and expertise to your community, and shows what your core offer could do if they choose to work with you.

We’re going to focus on the minimum viable freebie—something simple but impactful: a WhatsApp group challenge, a PDF, an IG highlight, a workshop, a tutorial, a guide, a newsletter, etc.

We will melt perfectionism into action and create something simple, unique, easy to run, but with as much impact as possible.

With a clear core offer, supportive systems, a regulated nervous system, endless resources, and a clear voice, I promise you'll intuitively create a freebie that will lead to trust and, eventually, sales.

The homework is to share freebie ideas with each other, and create it.

While we build our freebie, we’re going to do some heavy internal work: re-wire your brain for abundance consciousness (versus scarcity consciousness) and learn about money management as the tool that can (and will) make your vision come true.

I always say this: you can’t grow what you can’t track, and this system is all about clarity.

In the training, we will go through a specific strategy to manage your finances and actually watch your money grow: the profit first system.

Or, learning how to give your money a job (because money loves having a job).

This system changed the game for me. I learned how to pay myself (versus thinking that money left in my account was "profit") and changed the way I relate to money in general.

On the energetics side, we’ll study second chakra codes: In the context of money and wealth, the second chakra's influence extends to the dynamism with which we manage our finances.

It affects how we perceive the value of money and our (dis)comfort with making more money. It’s the creativity, personal power, sex, and money powerhouse. Our relationship to it might have a lot to do with how we perceive our worth.

So more than working with money, we’ll work with our worth and open our energy for receiving more (while also learning about the strategic side of money management).

I’ve left this training towards the end because having awareness and clarity on other blockages in your life will make it very obvious what your hidden agenda is towards making more money.

Our homework is to keep working on our freebie, we will be launching it during the following weeks.

The chat + coaching call will support your breakthroughs. This week will be like alchemy.

You have absolutely all the tools.

And not only that, by now you have a community that feels like a backbone.

I’ve designed Expansion with one ambitious goal in mind: to help you jump into action now and kick off momentum for good.

Not when you’re ready, not when it’s perfect. You are ready now.

You know enough about yourself. Now, the only thing left to do is turn all that self-awareness into the fuel that will light the fire in your belly and push you into a wave of momentum you’ve never felt before.

This is a less-is-more container where, by being in the right community, you’ll feel the expansion effect: Seeing other expanders inside the program break fears is a powerful motivator.

It's a feedback loop, and the upward spiral is hard to stop once it’s in motion.

So this week, we practice that. We’re going to share our freebie with the world.

Lots of space this week for integration and reflections.

The only homework is to share your freebie courageously.

We close as we started: with the vision.

How have you changed since you began this journey? We will make sure that your Notion dashboard is complete and ready to support you moving forward.

I’ll share with you a 12-month integration guide, a resource that will help you integrate everything we’ve learned and stay consistent over the next year.

The vault and group chat will remain open for the next month, so you can continue integrating and supporting one another.

In the training, I’ll teach you how I plan my quarters and years, and how I aim to take at least 3 weeks off every quarter and 4 days off every month.

We’ll discuss best practices for capacity planning and how to scale sustainably moving forward.

We’ll close the 12-12 with a ritual that, every time I do it, the floodgates open. I can’t wait to see who we all become.